Search Engine Optimization: Find a Partner and Run, Day-Timers’ Exec Advises

For Tom Tweedie, senior director of consumer direct marketing at Day-Timers, it was pretty easy to convince upper management that search engine optimization was necessary for the day planner cataloger because there are so many benefits to having a full-fledged SEO program. He shared several key “selling points” on paid search and SEO during a session at last week’s Internet Retailer Conference in San Jose, Calif.