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Paul Miller
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For Tom Tweedie, senior director of consumer direct marketing at Day-Timers, it was pretty easy to convince upper management that search engine optimization was necessary for the day planner cataloger because there are so many benefits to having a full-fledged SEO program. He shared several key “selling points” on paid search and SEO during a session at last week’s Internet Retailer Conference in San Jose, Calif.
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