Search Engine Marketing: What’s New for 2007?

* Discover all keyword permutations for paid search, then test. A Google search for the words “buying a new car” and “new car buying” produces identical first page organic search results. But each of those phrases is a separate opportunity to reach consumers through paid search. While software can help create a list of potential keywords, human experience and judgment often is required to see which words work best for you, the whitepaper’s authors point out. Find all the keyword phrases, then continuously test, track and adjust the words you use.