Search Engine Marketing: Use an XML Feed to Boost Paid-Inclusion Results

Ultimately, the ideal online marketing campaign should include paid placement, SEO and paid inclusion. Each has distinct advantages. While paid placement can guarantee a prominent listing among search engine results (with the right keyword and bid), not all searchers will click on sponsored ads. By adding paid inclusion to your search engine marketing mix and ensuring that your listings appear among natural-search results, you’re adding to the likelihood that you’ll get the qualified clicks you want.