Search Engine Marketing: Use an XML Feed to Boost Paid-Inclusion Results

Programs like Yahoo’s Search Submit Express give you access to Yahoo’s reporting dashboard to track and analyze your results, so you can tweak your campaigns and improve your return on investment. Another advantage of using Yahoo’s Search Submit Express is that it’s powered by Inktomi, a popular paid-inclusion engine used by several search engines. By submitting your feed to Yahoo, your pages also will appear in AltaVista, AllTheWeb and other search engines.