Search Engine Marketing: Use an XML Feed to Boost Paid-Inclusion Results

For example, if you’re submitting the jackets from your outerwear catalog, include relevant terms such as “jacket,” “waterproof, insulated anorak,” or “fleece-lined pullover.” All of these are terms prospects might plug into a search engine.

Once completed, the XML will either live on your server or that of your search engine marketing firm, and will be picked up by the search engine spiders. The search engines frequently update (about every 48 hours) so it shouldn’t take long for your listings or subsequent changes to appear.