Search Engine Marketing: Use an XML Feed to Boost Paid-Inclusion Results

While an XML feed will take care of distributing content to the search engine, it can’t ensure that your content will appear high among results when end users search for content relevant to your feed. Optimizing your feed content to address the engine’s search algorithm then becomes critical. This sounds much harder than it is. Make sure your spreadsheet includes accurate, well-written titles, descriptions and body copy for each item. If this copy is peppered with relevant, descriptive keywords, you’ll greatly improve your chances of landing higher rankings.