Search Engine Marketing: Savvy Search Marketing Strategies

Rinaldo offered the following two strategies for merchants looking to get the most out of search engine marketing:

1. Since 38 percent of sales occur four weeks after a consumer’s initial search, you need to track consumer behavior for a longer period of time, Rinaldo pointed out. “Look beyond your current cookie duration. Thirty days probably isn’t enough time to track all of your customers’ behavior,” she said.