By
Matt Griffin
and Catalog Success
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Rinaldo offered the following two strategies for merchants looking to get the most out of search engine marketing:
1. Since 38 percent of sales occur four weeks after a consumer’s initial search, you need to track consumer behavior for a longer period of time, Rinaldo pointed out. “Look beyond your current cookie duration. Thirty days probably isn’t enough time to track all of your customers’ behavior,” she said.
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- Companies:
- Yahoo! Search Marketing
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2013/10/5-tools-for-mobile-marketing.jpg&w=51&h=51&c=true)
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