Search Engine Marketing: Missteps to Avoid

Opening with that statement, Lee presented his seminar “20 Bloopers, Blunders and Mistakes to Avoid in Search Engine Marketing” at The Direct Marketing Association’s Search Marketing Forum, held last week in New York. While he asserted that figuring out how the customer thinks and searches is difficult and will vary from product to product, Lee offered a few more specific missteps that search marketers often make, in both organic and paid search programs.