Search Engine Marketing: Four Tips From the Catalog Conference
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4. Integrate your search efforts. Merchants engaged in search advertising quickly should be able to identify their best converting keyword phrases. Integrate these lessons learned and make sure your search optimization efforts are also targeting these important money-generating phrases.
Patricia Hursh is president and founder of SmartSearch Marketing, a Boulder, Col.-based search marketing consultancy. She can be reached at (866) 644-3134 or at phursh@smartsearchmarketing.com.
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- People:
- Patricia Hursh
- Places:
- Boulder, Col.
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