Search Engine Marketers Not Integrating Efforts With Offline Channels

* 58 percent said they favor images when optimizing various digital assets, followed by press releases (32 percent) and videos (20 percent);

* 84 percent of the search marketers said they prominently include the company Web address in offline marketing initiatives;

* 26 percent said they use the same keywords in offline campaigns as those used in search marketing campaigns in their integration efforts; and