Search Engine Marketers Not Integrating Efforts With Offline Channels

* Of the 55 percent who do integrate their search marketing efforts with at least one offline marketing channel, direct mail was the favored channel (34 percent), followed by magazine/newspaper advertising (29 percent), and television and radio advertising (both 12 percent);

* 19 percent cited “lack of budget” as the reason for a lack of integration, followed by “lack of human resources” (15 percent), “hadn’t considered” (13 percent), “lack of senior management buy-in” (11 percent), and “separate people managing search marketing and offline channels” (11 percent);