Prospecting: Blue Nile Launches Daily-Deal Series to Acquire Holiday Shoppers

To help spread the reach of its Holiday Exclusives' campaign, Blue Nile integrated it with its social media efforts. Consumers who "Liked" Blue Nile's Facebook page got the first look at the Holiday Exclusives, providing them the opportunity to browse and buy before anyone else — a significant benefit considering the limited supply of some of the Holiday Exclusives' products. Followers of the brand's Twitter feed also received alerts before the sales were posted on Blue Nile's site.