Prospecting: Blue Nile Launches Daily-Deal Series to Acquire Holiday Shoppers

Blue Nile featured its vast product assortment in the nearly month-long promotion, appealing to shoppers of all budgets. The Holiday Exclusives ranged from pearl cuff bracelets priced at $50 to a $39,000 28-carat opera diamond necklace. The variety kept shoppers coming back to Blue Nile's site daily to see what that particular day's offering would be.