Prospecting: Blue Nile Launches Daily-Deal Series to Acquire Holiday Shoppers

Online jewelry retailer Blue Nile relied heavily on promotions this past holiday season to attract new customers. Beginning on Cyber Monday (Nov. 29) and running through Dec. 23, Blue Nile rolled out a new deal on its website each day at midnight. Consumers had 24 hours to purchase the "Holiday Exclusives" at a significant discount. All orders placed on Cyber Monday were upgraded to free FedEx Priority Overnight shipping as well.