Industry Eye: Case Study - Turning Wine Into Sales

"It was very hard to navigate the site, or even find things you were interested in," Smith says. "Now we have a print-friendly view of any sort of results page pretty much everywhere on the site. Not many of our competitors have that. We're trying to go to the opposite extreme."

Inventory 
Accuracy Gains
Maintaining accurate inventory proved challenging for Woodland Hills' previous site. It contains thousands of SKUs, but in many cases, only a couple of bottles per SKU. What's more, a good portion of the inventory is prearrival, which the company doesn't have in stock but ships on arrival in the near future.