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Joe Keenan
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Results%3A<%2Fstrong>%20In%20the%20first%20six%20months%20of%20business%20following%20the%20site's%20relaunch,%20online%20transactions%20increased%2011.4%20percent.%20In%20the%20first%20half%20of%202009,%20online%20visits%20were%20up%2039.8%20percent,%20with%20conversion%20rates%201.5%20percent%20greater%20than%20the%20same%20time%20last%20year.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fsearch-engine-412984%2F" target="_blank" class="email" data-post-id="6332" type="icon_link">
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The merchant tapped SysIQ, a San Francisco-based e-commerce service provider, to redo the site.
With nearly 5,000 SKUs online, ease of navigation was central to help users locate and purchase products. Whereas the previous site offered no site search, the redesign includes robust search functionality powered by dynamic navigation that filters by country, region, price, popularity, rating, color, availability and vintage. Customers can control the number of products displayed in search results, and see a summary listing of description, price and availability.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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