Industry Eye: Case Study - Turning Wine Into Sales

Woodland Hills' website didn't get better with age. It had an unprofessional look and feel, numerous difficulties in navigation, and a general lack of integration with its back-end inventory system. In essence, the site offered little more than a listing of products.

Improved Navigation
"Even customers that liked us when they came into the store … they just didn't trust our website," says Eric Smith, Woodland Hills' operations director. "And for new customers, that's a huge turnoff."