Industry Eye: Case Study - Turning Wine Into Sales

Problem: Woodland Hills Wine Co., a multichannel seller of vintage wines and spirits, lacked a sophisticated e-commerce site to complement its retail store.

Solution: Redesigned and relaunched its "antique" website.

Results: In the first six months of business following the site's relaunch, online transactions increased 11.4 percent. In the first half of 2009, online visits were up 39.8 percent, with conversion rates 1.5 percent greater than the same time last year.