Customer Acquisition: How User-Generated Content Helps SCOUT Gain New Customers

Since launching its photo gallery last July, SCOUT's UGC campaign has generated more than 20,000 unique page views, 15,000 clicks, and 600 pieces of content collected via Instagram, Facebook and direct upload. The gallery and #scoutbags hashtag is also helping drive new customers to the site.

"When [new customers] see the photos on their friends' social media accounts, that intrigues them to visit our website," said Sally Kay, manager of direct-to-consumer sales for SCOUT. "From checking out the gallery and visiting our website, we try to collect their information and convert them as a new customer. We consider UGC to be part of our word-of-mouth or referral marketing.