Customer Acquisition: How User-Generated Content Helps SCOUT Gain New Customers

SCOUT also shared a how-to guide with customers which directed them to snap photos of themselves with their SCOUT bags and post them on Instagram, Twitter or SCOUT's website with the hashtag #scoutbags. SCOUT moderates entries and approves the best shots before featuring them in the gallery.

SCOUT drives customers to its photo gallery through email marketing that spotlights #scoutbags photos; organic social media content; and features throughout its website. All of the content is clickable to product pages so visitors can buy what they see.