Customer Acquisition: How User-Generated Content Helps SCOUT Gain New Customers

SCOUT by Bungalow, a lifestyle brand that offers personalized tote bags, insulated coolers, storage bins and more, increased its customer base last year thanks to a social media marketing program centered around user-generated content (UGC).

Last summer, in an effort to enhance its e-commerce site and make it even more relevant and user friendly, SCOUT created an online photo gallery for users to post their own fun photos. It was created in partnership with Offerpop Commerce, a company that helps marketers share social content.