Customer Acquisition: How DrJays.com Uses Social Media to Drive Customer Acquisition
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"DrJays.com is showcasing these aspirational items as trending products on its homepage so other shoppers engage and buy more of these products, thus increasing average order values, in addition to increasing its customer acquisition rate," said Veronika Sonsev, CEO and founder of inSparq, in a company press release.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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