How DrJays.com Uses Social Media to Drive Customer Acquisition

By Melissa Campanelli

"Since implementing the inSparq solution, we're finding that our website visitors are much more engaged with our site, and more of them are using the coupons they receive to buy merchandise," said Debra Lambert, head of marketing at DrJays.com, in a press release.

The inSparq solution is also helping to drive higher average order values on DrJays.com.

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Customer Acquisition: How DrJays.com Uses Social Media to Drive Customer Acquisition