Check it Out: The Value of Social Currency

Adidas: Since its launch in 2012, social commerce company Chirpify has helped retailers such as Estee Lauder, Forever 21 and most recently Adidas increase their number of brand advocates through marketing on Twitter. The sports apparel and equipment retailer wanted to reach out to its millennial customers while leveraging real-time interactions with its social fans. During March Madness, Adidas launched a bracket-style social campaign for high school football players on Twitter and Facebook. The winner of the contest received Adidas’ Adizero football cleats for their entire team.