Check it Out: The Value of Social Currency

The effort yielded more than 13,500 Twitter mentions of Marc Jacobs, 4,300 shout-outs and posts on Instagram, and more than 770,000 likes on the brand's Facebook page, according to a company press release. Daisy by Marc Jacobs has always had a strong brand presence on social media, but due to the overwhelming success of the pop-up shop, the company has increased its word-of-mouth publicity and number of brand advocates.