Check it Out: The Value of Social Currency

The amount of word-of-mouth publicity and brand advocacy gained from using social currency is considered priceless. Here are three creative ways retailers are using social currency:

Marc Jacobs: During February's Fashion Week, Marc Jacobs hosted a pop-up tweet shop featuring exclusive items for the brand's Daisy perfume. The tweet shop included a lounge, Wi-Fi, photo booth and interactive booths featuring user-generated content. When a customer posted to Instagram, Facebook or Twitter using #MJDaisyChain, a hostess would offer them products from the Daisy line in exchange.