Mobile Commerce: No Time to Stand Still
Mobile commerce midyear trends retailers need to be aware of
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4. The emergence of the elusive digital wallet. The idea of a digital wallet has been around for a long time, but it's never been fulfilled due to the complexity of the challenges in the ecosystem — namely financial institutions, device manufacturers, credit card companies, technology vendors, retailers and others not being able to agree upon standards. With Apple's release of Passbook in iOS 6, we'll start to see the first steps towards overcoming these challenges in 2013, namely because of Apple's influence in the industry.
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Gary Lombardo
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