Mobile Commerce: No Time to Stand Still

3. The arrival of smarter mobile shopping experiences. Retailers entered 2013 knowing that the adoption of desktop devices will be eclipsed by the adoption of mobile devices. As a result, you're seeing that the traditional "desktop first" design, with its long-form content and larger screen size navigation, is beginning to be replaced by "mobile first" design, where the mobile consumer is put front and center. This approach greatly simplifies user experiences for shoppers and development strategies for retailers.