Mobile Commerce: No Time to Stand Still
Mobile commerce midyear trends retailers need to be aware of
- endless aisle;
- digital signs;
- guided selling;
- clienteling; and
- mobile point of sale.
Moving into the second half of 2013, it will become increasingly important for retailers to determine which couch shopping and in-store experiences make sense for their customers. For instance, pure-play online retailers should obviously focus exclusively on couch shopping experiences. Retailers with brick-and-mortar stores need to be thinking about their omnichannel strategy — e.g., how to connect couch shopping and in-store experiences seamlessly across touchpoints.
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