Mobile Commerce: No Time to Stand Still
Mobile commerce midyear trends retailers need to be aware of
- mobile-optimized websites that aid in image-based product discovery (for example, those provided by Shoe Carnival and Mountain Hardwear);
- digital shopping malls (e.g., Google Catalogs and flit.com);
- digital catalogs;
- gift registries; and
- content-based, educational destinations such as the GardenMinder app offered by Gardener's Supply.
In-store shopping refers to capabilities created on devices a retailer owns and provides to the consumer or store associate in one of their brick-and-mortar locations. The top in-store capabilities, according to RetailNet Group, are:
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