Mobile Commerce: No Time to Stand Still

In comparison to smartphones, tablets generate a higher percentage of mobile traffic to e-commerce sites, have a higher conversion rate and a higher average item order value, and account for larger percentage of e-commerce sales in the U.S. The influence of the tablet will make it more important for retailers to optimize usability for the device. The smartphone will remain a critical component of retailers' omnichannel strategies, and smartphone experiences will need to continue to evolve, but retailers who adopt a "tablet first" approach in 2013 and beyond have a competitive edge.