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Joe Keenan
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As a general rule of thumb, half of your orders that are manually reviewed should be accepted. Order acceptance and rejection rates that skew above 50 percent signal opportunities to shift more of the manual order evaluations to automated screening, saving you time and money.
4. Catalog what types of fraud are most prevalent on your website, then develop strategies to minimize them. According to our Annual Trends Survey, unauthorized transactions via stolen credit card numbers and chargebacks on legitimate orders were the two most common types of fraud perpetrated on retailers' websites last year. Consider implementing some of the following policies to deal with these issues:
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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