Special Report: 4 Best Practices for Combating Online Fraud

Behavior analysis is a newer fraud tool for online merchants. It assesses whether a customer's visit and website activity is consistent with that of a typical user. For example, the time spent on the checkout page or the number of pages viewed varies greatly between a typical user and a fraudster using a bot. The use of proprietary data analysis by retailers is likely to increase as fraudsters learn how to circumvent traditional mitigation tools.