Customer Retention: Cache's Mobile App Drives Relevant Content, Offers to Customers

Women's apparel retailer Cache launched a mobile app last December due to increased traffic to the brand's mobile website. Working with mobile and multichannel platform provider Usablenet, Cache has designed an app that engages its customers with relevant content and offers, while at the same time integrates multiple marketing channels.

The app delivers push notifications targeted by location, transactional history and user preference, offering customers relevant information on new collections and promotions while simultaneously driving traffic to Cache's nearest brick-and-mortar location. The app's built-in barcode and QR code scanner is a helpful tool that enables in-store shoppers to seamlessly connect with Cache's warehouse information to locate designs in alternate colors, options and sizes, as well as access product ratings and reviews, creating an easy ordering process. A streamlined and secure checkout process combined with stored member registration information enables simple online transactions.

"Usablenet aligns perfectly with our goals to make our constantly changing collections readily available on mobile and to drive sales by connecting with our customers through relevant push notifications and special deals," said Kevin Metz, vice president of e-commerce at Cache, in a Usablenet press release.

Metz's thoughts were echoed by Usablenet's Chief Marketing Officer Carin van Vuuren, who noted that the retailer kept the needs of its customers and the desired brand experience in mind by expanding the mobile experience with an app. "Together the mobile website and app complement the in-store experience and lay the foundation for a true multichannel experience for customers," van Vuuren said in the Usablenet press release.