Customer Retention: Cache's Mobile App Drives Relevant Content, Offers to Customers

Metz's thoughts were echoed by Usablenet's Chief Marketing Officer Carin van Vuuren, who noted that the retailer kept the needs of its customers and the desired brand experience in mind by expanding the mobile experience with an app. "Together the mobile website and app complement the in-store experience and lay the foundation for a true multichannel experience for customers," van Vuuren said in the Usablenet press release.