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Joe Keenan
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International Appeal
Whiteflash has seen that its international shoppers — Bailey estimates nearly 75 percent of its customers hail from outside the United States, primarily Asia, Australia and Canada — often prefer live chat to talking on the telephone since English isn't their native language. To further cater to its global customer base, Whiteflash has begun the process of developing different language versions of its website. On those language-specific websites, the proactive chat and chat options will be in those native languages as well.
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- Ashley Bailey
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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