Case Study: Live Chat Proves to Be a Difference Maker for Whiteflash

"If a visitor is stuck on a certain page — they might be reading an article that's in depth about a diamond's cut and they might not understand something — we would have a proactive chat invite go out to that customer asking if they have any questions or if we could help them with anything," says Bailey. "We've seen a phenomenal increase in not only the amount of chats that we have, but the amount of closure that we're getting from these chats. It's now like three [chats] to five chats to close a sale."