Customer Retention: overstockArt.com Strengthens its Mobile Presence With Updated App

As of press time, more than 15,000 consumers have downloaded the latest version of overstockArt.com's mobile app, helping to generate a 30 percent increase in website traffic coming from the app as well as a 40 percent increase in mobile sales over a three-month period.

"Our mobile strategy is to stay in pace with technology changes and the evolving landscape of the mobile/social realm we live in today," Sasson said. "The app is a big success because it's fun and interactive. The app allows customers to do more than just shop for our fine art reproductions, such as engage with the product with its various features, which include creating your own galleries and virtually decorating your own walls."