Customer Retention: overstockArt.com Strengthens its Mobile Presence With Updated App

"Companies shouldn't set it and forget it with mobile apps," said Amitai Sasson, vice president of marketing and development at overstockArt.com, in a company press release. "The development is an iterative process where you need to push updates all of the time to keep with the changing trends and to be top of mind with your customers who downloaded the app in the first place. When customers see that an app has been updated recently, they appreciate that and will most often update their phone with the newest version."