Customer Retention: overstockArt.com Strengthens its Mobile Presence With Updated App

With the release of the latest version of its mobile app in September, overstockArt.com, an online retailer of wall art, wanted to create better engagement with customers, many of whom had already downloaded an earlier version of the company's app.

overstockArt.com is no stranger to the mobile commerce space, having launched the first version of its Oil Paintings app for the iPhone in June 2011, followed by the release of its mobile-optimized website in September and an Android-compatible version of its app in November of the same year. The retailer launched an iPad-compatible version of its app in April of this year.