Shop Talk: 4 Tips for Driving Catalog Sales From Brick-and-Mortar Shoppers
3. Use QR codes. In addition to their cool novelty factor, QR codes provide a convenient and easy way for consumers to access your company's promotions, resources and other information via their smartphones. That's probably why more and more smartphone users are now experimenting with them. Try using QR codes for email opt-in campaigns. Keep in mind that smartphone users scanning your QR codes are likely on the go, so asking for much more than a name and an email address may backfire.
- Companies:
- Amazon.com
- People:
- Chris Hatcher
- Jim Gilbert
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
