Shop Talk: 4 Tips for Driving Catalog Sales From Brick-and-Mortar Shoppers
2. Opt them in. Have an iPad (or multiple iPads) in prominent locations around your store(s) so shoppers can opt in to receiving either emails or catalogs (or both) from you. Or simply have your store associates and sales clerks ask shoppers if they'd like to give you their email address to receive messages from you — maybe you can sweeten the deal by sending them special discounts and offers. The goal here is to never let a customer or prospect leave your store without having them agree to receive further communications from you.
- Companies:
- Amazon.com
- People:
- Chris Hatcher
- Jim Gilbert
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
