Shop Talk: 4 Tips for Driving Catalog Sales From Brick-and-Mortar Shoppers
1. Use a bounceback. Similar to how online retailers often include promotional materials in shipments of products — e.g., Amazon.com including a discount offer on a flyer with products ordered or a catalog retailer including a copy of its print catalog in its product shipment with an offer for "returning customers" — always have your staff put a catalog or some other marketing collateral into the bag your customers take away with them.
- Companies:
- Amazon.com
- People:
- Chris Hatcher
- Jim Gilbert
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
