Editor's Note: School Bells Giving Way to Sleigh Bells
- Mobile shopping and browsing. There will likely be a big increase in mobile shopping this holiday season. Make sure your site(s) and ads are optimized for mobile devices.
- Pervasive personalization. The more closely you match offers, products and content to individual consumers this holiday season, the greater the reward will be for you and your customers.
- Display ad and email retargeting. Using display ads and emails to re-engage visitors who browsed an item or added an item to their shopping cart but didn't make a purchase is growing rapidly among retailers. The strategy has proven to drive sales and elevate brand awareness. Make it a part of your marketing mix this season.
- Email rendering and deliverability. For your holiday promotional emails to be effective, they need to reach inboxes and render across a broad range of desktop and web email clients, mobile devices, browsers, and internet service providers.
- Unified cross-channel marketing. Smart retailers are moving toward a unified cross-channel marketing approach that presents a consistent, personalized experience across all offline and online touchpoints.
- Companies:
- Costco
- J.C. Penney
- Wal-Mart
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