School Bells Giving Way to Sleigh Bells

By Melissa Campanelli

Consumer Trends to Keep Top of Mind This Holiday Season
So, what should cross-channel retailers do to make this holiday season a profitable one? According to IBM Enterprise Marketing Management's fifth annual Online Retail Holiday Readiness Report, published in June, they should focus on the following:

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Companies:
Costco
J.C. Penney
Wal-Mart

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Editor's Note: School Bells Giving Way to Sleigh Bells