Editor's Note: School Bells Giving Way to Sleigh Bells
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There's no mystery as to why retailers are constantly stretching out the holiday shopping season: The longer the season, the more shoppers are likely to spend. In addition, if retailers start their advertising campaigns earlier in the season, they're able to spread their messages to consumers with less ad clutter to compete with.
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- Companies:
- Costco
- J.C. Penney
- Wal-Mart
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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