Editor's Note: School Bells Giving Way to Sleigh Bells
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There's no mystery as to why retailers are constantly stretching out the holiday shopping season: The longer the season, the more shoppers are likely to spend. In addition, if retailers start their advertising campaigns earlier in the season, they're able to spread their messages to consumers with less ad clutter to compete with.
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- Companies:
- Costco
- J.C. Penney
- Wal-Mart

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