Editor's Note: School Bells Giving Way to Sleigh Bells
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Retail emails mentioning "Christmas" or "holiday" have also started appearing earlier than ever this year. According to the Retail Email Blog, Hallmark promoted a Christmas card contest in March, The Sportsman's Guide mentioned holiday ornaments in an email in May, and Norm Thompson promoted ornaments and other holiday items in emails in May and June.
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- Companies:
- Costco
- J.C. Penney
- Wal-Mart
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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