A Return to Health

The look and feel of Vitacost's website, including the navigation, was changed in order to make it easier to shop for all the other products that weren't vitamins. While most relaunched websites see a dip conversion in the weeks and months after going live as consumers need some time to get comfortable navigating them, that hasn't been the case for Vitacost. In fact, the retailer's conversion rate went up a little bit when the site was relaunched. That elevated conversion rate has been maintained and continues to trend upwards.