A Return to Health

Extreme Makeover: Retail Edition
Along with the new faces in the executive quarters, the Vitacost brand has undergone quite the transformation this year. The company has shifted its focus from viewing itself as an online vitamin retailer to an online health food company that targets health-conscious consumers who are seeking products and information that will help them lead healthier lives. It's done that through the launch of new products and the content sites Wellness Times and Momonomics.